Social Networking Matters PDF Print E-mail
Monday, 15 November 2010 16:58
There is a deeply rooted myth in Australian culture that shapes our behaviour---a myth so strong that to question it might challenge our short history.
 
The myth: Success in Australia is an individual endeavour. This myth celebrates our rugged individualism as the key element in becoming a self-made man or woman. We believe that everyone succeeds or fails on the basis of individual efforts and abilities but this just isn't so.
 
Revering this go-it-alone mentality, frontier spirit and lone wolf perspective actually holds us back from achieving the success we seek.
 
Simply put, 'Success is not only determined by what you know but also by whom you know.'   
 
The real Success Formula is: Human Capital (what you know) X Social Capital (who you know and who knows you) X Reputation (who trusts you).

How can you overcome the myth of individualism?  Get yourself a career or business coach and begin to build your social capital through participating in social networks. 
 
If you want to land a new job or advance your business, social networking should be a key element of your job search,career or business management strategy. 
 
When used for professional purposes, social networking is the process of using social media (Web-based tools) to connect with people and develop relationships in order to reach your career goals and help others reach theirs.
 
So explore the various platforms today….it might be facebook, twitter, Linkedin or a wide variety of other social networking sites…not sure where to start…just ask anyone under 30, they will point you in the right direction.

Source: Coach2Coach newsletter, November 9 2010.
 

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