You may be naturally creative or you may have developed your creativity through lateral thinking exercises, study, brainstorming sessions and creativity workshops.

Creativity expresses itself in many different ways: in the production of works of art, writing, in the generation of business ideas or ideas that solve professional or personal issues, major or small, and generally make your life easier and more enjoyable.

Often, however, you may find that the process of transforming an idea into reality eludes you and you are left off wondering whether this is due to a lack of execution skills.

Given that most people are good at execution in their jobs, often a lack of idea implementation is interpreted as a lack of creativity.

You may think you are not creative enough to produce ideas that are worth executing.  This is, more often than not, just an excuse we tell ourselves to avoid really understanding the process of generating ideas and putting them to practice.

You can change the world.  Whether you are a ‘fantasy Creator’ with little patience for execution, or a ‘practical Executor’ with no aptitude for creativity, it is still possible to make your ideas reality.

Ideas in Reality: Making Your Ideas Happen will change the way you see yourself, which will change the way you make things happen.  In this book Stefania shares insights that defy the traditional notion that you are either a ‘genius creator’ or a ‘precision executor’, but never both.

Whether it’s learning a new language or starting a new venture, the process for materialising an idea from potential to realised is the key to success.

Reference: Ideas in Reality: Making Your Ideas Happen , Stefania Lucchetti