Smart companies that embrace transparency will prosper.  They recognise that proactive transparency increases business success and will be an increasingly important source of differentiation in the future.

A set of simple truths - business breakthroughs combine the instinctive hunches of what might be with revelatory insights into cross-industry trends.  Companies can organise their "dashboards" around these categories that reveal new opportunities for growth:

1.  Product and service innovation.

2.  Customer impact - a sustainable community of support.

3.  Process design - alignment of the ”why” and the "how" of a business with the evolving "what" that customers want.

4.  Talent and leadership  - the culture that will move a business forward.

5.  Secret Sauce - the recipe of differentiation and competitive advantage in a new world of unprecedented transparency.

6.  Trendability - the foresight to see the future more quickly and adapt more rapidly to shifts in the landscape.

These six elements can function as a strategic lever to move a company from a stagnating today to a more dynamic future. 

A new book has been written for any business leader who somehow ended up at a crossroads for whatever reason.  Find Your Next is the parable of every fork in the road and the inherent lesson within.  It's a story of commerce and customers and leaders and culture. 

The characters are universal and local, the venues global and domestic, and the wares standard and high-tech.

Reference: Andrea Kates, “Find Your Next: Using the Business Genome Approach top Find Your Company’s Next Competitive Edge.”